Our Story. Our Purpose.
It Started With a Commitment to Protect Wildlife. It Has Become a Vision for Something Greater.
Rhino Sanctuary Namibia was founded on a belief that wildlife deserves a future in its natural environment.
The white rhinoceros became the symbol of that commitment, representing both the beauty and vulnerability of nature.
But protecting a species also means protecting the environment it depends on.
Our vision reaches beyond the rhinoceros.
We are developing a conservation ecosystem that connects wildlife protection, biodiversity, education, people, partnerships and responsible economic development.
Our ambition is not simply to maintain a protected area. It is to establish a model where nature conservation becomes the foundation for long-term environmental, social and economic value.
Why We Believe in This Approach
We believe the future of conservation lies in creating a sustainable balance between nature, people and economic growth.
Protecting biodiversity requires more than financial contributions. It calls for long-term commitment, responsible leadership and business models where conservation and economic development work hand in hand.
For businesses and organisations, sustainability should no longer be seen as a separate initiative, but as an integral part of how they operate, grow and create lasting value.
At Rhino Sanctuary Namibia, we are putting this philosophy into practice by building an ecosystem where conservation, community development, education and sustainable economic growth reinforce one another.
Because the future is not about choosing between protecting nature and growing business. It is about making them thrive together.
This commitment drives our decisions, our partnerships and defines the legacy we are building together.
Our Purpose and Vision
Our Purpose
To protect and preserve natural heritage while developing sustainable opportunities for people, communities and future generations.
Our Vision
To establish Rhino Sanctuary Namibia as a leading example of how conservation, education, community engagement and responsible economic development can work together to create lasting impact.
Conservation as the Foundation. Economic Development as the Opportunity.
Our People
The people behind Rhino Sanctuary Namibia.
Tom Kjær
Founder
Tom Kjær is the founder of Rhino Sanctuary Namibia and brings five decades of international experience in construction, engineering, property development and investment across five continents.
Steen Elgaard
Chief Commercial Officer
Steen Elgaard brings more than 25 years of international commercial and leadership experience across Europe and North America, with a career spanning business development, sales, strategy, organisational development and executive leadership.
Sarel Swanepoel
Operations Manager
Sarel Swanepoel is responsible for the day-to-day operations of Rhino Sanctuary Namibia, bringing together wildlife management, habitat conservation and the practical realities of running a private wildlife sanctuary.